The Toy Book Pulse of Play Awards Arrive in ‘25!

The Toy Book® has been on the Pulse of Play™ as the leading trade publication serving the North American toy industry since 1984. This year, to celebrate its 40th volume and the forthcoming 40th anniversary of its first print edition (released in February 1985), The Toy Book reveals plans for the inaugural Pulse of Play Awards™ — a celebration of the individuals, companies, and activations that shape the heartbeat of the toy industry and drive its pulse across toys, licensing, entertainment, and the overall business of play.

The Pulse of Play Awards is designed to be by the industry for the industry, and backed by its leading media organization.

A portion of proceeds from the inaugural Pulse of Play Awards, taking place in 2025, will benefit a selection of nonprofit organizations to support ongoing efforts to provide joy and support to kids and families across the U.S.

Watch this space for more information and details on how you can get involved in the months ahead.

#PulseOfPlayAwards

General Information:

James Zahn

awards@toybook.com

Sponsorship & Marketing Inquiries:

Jackie Breyer

jackie@toybook.com

James “JD” Devin

jd@toybook.com

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.