The Toy Book Top 10: The Hottest Stories of January 2025

It’s February, and that means it’s time to hit the rewind button and look back at the hottest stories of January 2025, as chosen by you, the readers.

The first month of the new year brought massive interest in new toys and games as toy industry trade show and awards season kicked into high gear. The Toy Book’s 2025 International Innovation Issue was a hot item paired with the big reveal — the winners of The Toy Book’s inaugural Pulse of Play Awards.

Check out last month’s Top 10 and some hot products below, and stay on the #pulseofplay.

The Toy Book Top 10:

The Top 10 most-read articles.

The Toy Book Top 10 Stock This! New Product Showcases:

The Top 10 most-searched-for toys and games.

Click here for the full archives of previous Toy Book Top 10 features.

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.