The Toy Book‘s 39th volume continues with the 2023 Toy Fair Issue!
It’s been more than three and a half years, but finally, Toy Fair is back in action in the Big Apple. For the first time ever, the biggest toy show in North America is happening in the fall, “reimagined” on a new timeline with new categories.
The Toy Book is marking the occasion with a feature-packed, super-sized issue including details on nearly 600 new toys and games that retailers and other members of the trade should have on their radar for the months ahead.
CLICK HERE TO READ THE ISSUE!
SELECT HIGHLIGHTS INCLUDE:
- The Year of Rebalance: Circana’s Juli Lennett checks in with a look at retail sales in 2023 and what to expect for the holiday season.
- The Toys & Games That Shaped the Industry: A diverse group of industry voices, including executives, product designers, and marketers share insight into the products that inspire them.
- Tales of Toy Fairs Past: Chris Byrne takes a look at some legendary happenings from the rich history of Toy Fair in New York.
- 100 Years of Hasbro: A look at a century of fun and how the toy and game giant is positioning itself for the next 100 years.
- Playing in a Winter Wonderland: A showcase of holiday-themed toys and games.
- Frightfully Fun: A curated assortment of products for the spooky season.
- Outside the Box: Ted Mininni of Design Force Inc. delves into the process of developing a cohesive product packaging format that can make your brand stand out.
- Raising the Bar: Stephanie Pottick of Protect for Success highlights three common mistakes that toymakers make, and how you can avoid them.
But that’s just the beginning!
As always, The Toy Book is packed with actionable insights from ASTRA, The Toy Association, Circana, TinkerTini, Women in Toys, Licensing & Entertainment, and more.
If you’re not already a Toy Book subscriber, you can pick up a physical copy of our 2023 Toy Fair Issue at the Javits Center, beginning today.
In the meantime, flip through the pages and let us know what you think, and feel free to shoot me a note via email or on LinkedIn if there’s something that you would like to see in The Toy Book.
As always, be sure to check out toybook.com early and often and follow us on X (formerly Twitter), Instagram, and LinkedIn to stay on the #pulseofplay with the latest toy news, trends, and new products all year round!
