The Wiggles released “The Toilet Song,” the group’s first music of the new year. In the video animated by Super Simple Songs, the legendary group invites kids to “take the toilet challenge.”

Surprisingly, potty training is a topic that The Wiggles have yet to tackle. “Parents have been asking The Wiggles for decades now to write a song about toilet training, as this is such a big issue in early childhood,” says Blue Wiggle Anthony Field. “We know this song will make toilet training fun for children and be a help to those caring for them.”

The Wiggles will soon set out on an Australian Tour, but reps tell The Toy Book to expect some new product announcements around Toy Fair New York next month.

“The Toilet Song” is available on iTunes, Spotify, and other digital outlets.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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