TheSoul Publishing and E. Mishan & Sons (Emson), a family-owned business that invests in, imports, and distributes products, have teamed up to produce activity kits based on TheSoul Publishing’s 5-Minute Crafts brand. Families can recreate 5-Minute Crafts videos in their home without searching for all the supplies themselves. The DIY craft kits are available at select Walmart stores in the U.S. as well as the Walmart website.
The new DIY kits are for crafters with various interests; The collection includes seven different craft kits.
“Emson shares our passion for innovation and creativity, and this will allow us to inspire millions of families and individuals to explore their artistic potential with some truly amazing products,” Patrik Wilkens, Vice President of Operations at TheSoul Publishing, says.
5-Minute Crafts has over 850 million social media subscribers of various ages, and the partnership strives to encourage creativity and collaboration for all through arts and crafts. TheSoul Publishing will launch a 360-degree marketing campaign on television and across social media sites using both “As Seen on TV” and “As Seen on Social” for the products. The 5-Minute Crafts team will also film content in five Walmart Stores and work with Retail Monster, 5-Minute Crafts’ U.S. licensing agent, through the campaign.
“We’re excited to work with TheSoul Publishing, a company that continually pushes the boundaries of digital content creation. The 5-Minute Crafts DIY kits represent the perfect synergy between our companies, and we believe they will resonate strongly with Walmart customers, encouraging creative expression and fostering a sense of accomplishment,” Eddie Mishan, President at E. Mishan & Sons, says.
The 5-Minute Craft Bracelet Making Kit includes 20 colored beads, 15 big hole beads, two snake chain bracelets, three bracelet cords, and a plastic storage kit. Crafters can create unique bracelets and feel confident in their style, all while refining their hand-eye coordination.
The 5-Minutes Craft Plaster Hand Making Kit might result in some serious laughs or sentimental moments. The kit includes everything needed to create memories in stone, such as molding powder, casting stone mix, sandpaper, sculpting knife, gloves, and more.
The 5-Minute Crafts 1,000 Pieces Craft Supplies Kit aims to help kids dig into their imagination. The kit includes different supplies that kids can use to express themselves and strengthen their fine motor skills. Fuzzy pipe cleaners, wooden disks, pom poms, plastic gems, googly eyes, buttons, thread spools, sewing needles, scissors, wood beads, elastic thread, colored features, and more are included.
There’s also a 5-Minute Crafts Ice Cream Slimy Kit. This kit comes with everything needed to create slime and fashion it into an ice cream look-alike. Kids will love the sensory play while learning the science behind creating slime!
The collection includes two water bottle-related crafts, so kids can decorate their own water bottle and feel confident with every sip. The blue Decorate My Bottle kit features a silver, 16.9-ounce water bottle with a blue top, dinosaur stickers, waterproof astronaut stickers, self-color stickers, and more fun stickers. Similarly, the pink Decorate My Bottle kit includes the same water bottle with a pink cap, gemstone stickers, waterproof unicorn stickers, and more fun stickers. Both kits come with a carabiner, self-color stickers, and four permanent markers.
The final 5-Minute Craft Kit in the collection is the Rock Painting kit. Crafters can paint the 10 natural river rocks with the 6 paint colors and the 5 glow-in-the-dark colors. The kit also includes paintbrushes, and transfer stickers.
Each craft kit includes an instruction booklet, but kids are encouraged to set their imagination free and create what comes to mind.
