Crayola is teaming up with augmented reality (AR) art company Cupixel to create art kits that combine Crayola’s kid-friendly creativity with a new realm of technology.
Each kit comes with Crayola art supplies, a device stand, and access to the Cupixel app. The Cupixel Smart Trace technology virtually projects step-by-step guides onto any art surface for kids to easily create art.
“Technology can be a great addition to an artist’s toolkit, and we’re thrilled to have a partner that truly aligns with Crayola’s mission to help parents raise creatively alive kids,” says Warren Schorr, Crayola Senior Vice President of Business Development, Global Licensing, and Experiences. “This authentic combination of tech, community, and artist-led experiences opens up a world of possibilities for creators of every stripe.”
The Cupixel app now features a family section with Crayola content designed for artists of all ages. Artists help guide kids to create masterpieces while stimulating their imagination. As kids continue to create, the artists give helpful tips and conversation starters for parents to encourage kids’ budding creativity.
The Crayola + Cupixel starter kits are available for $29.99 at JOANN, Michael’s, and cupixel.com.
