Toy companies can still participate in the Toy Industry Association’s (TIA) confidential 2015 Toy Industry Financial and Operating Benchmark Study, and learn how their financial performance compares with other companies of similar size and distribution channel. The response deadline has been extended until April 24, and the questionnaire can be completed securely online or via hard copy (mailed out to members in late February).
Those who take part in the study will receive a free, confidential report showing industry trends, totals, and specific cross-sections; their company’s individual results; a report card grading their company’s performance; and more. Participation in the study is free and open exclusively to TIA member companies involved in the manufacturing, importing, or distribution of toys.
All responses will be returned directly to the research firm, Industry Insights, where they will be kept in strict confidence. No individual company data will be shared with TIA or any person or organization; only total industry and aggregated data will be made available.
Questions regarding survey specifics may be directed to Michael Becher, senior project director of Industry Insights, at mbecher@industryinsights.com. For more information, contact TIA’s senior director of market research and data strategy, Anne McConnell, at amcconnell@toyassociation.org.
