This fall, the Toy Industry Association (TIA) will host two webinars to help companies assess the benefits and challenges of expanding into the Australian or Mexican toy markets. The webinar, entitled “Expanding the Global Toy Marketplace: What U.S. Companies Should Know about Entering Australia,” will take place on September 30 at 2 p.m. A webinar addressing the Mexican market is scheduled for the following day, October 1, at 2 p.m. ET.
Findings from international consultancy Kidz Global will analyze children’s routines and play preferences, gift-giving behavior, brand awareness, and implications for manufacturers, while business intelligence from Altios International will include demographics, economic data, toy market trends, and ideal target product categories, audiences, and retail channels.
The webinars are free for TIA members and $49 for non-members, and registration can be completed online. Questions about these sessions may be directed to the TIA’s Anne McConnell.
