Toekenz Collectibles, as well as its digital collectibles application, has revealed a new partnership with Mattel. As a non-fungible token (NFT) platform, Toekenz will collaborate with Mattel — the first toy company to launch NFTs — on making blockchain-based digital collectibles for kids.
Toekenz is committed to ensuring a safe and fun environment for kids to experience Web3 and the developing metaverse through its collaboration with Mattel. Recent Web3 technologies such as blockchain, decentralized autonomous organizations (DAOs), non-fungible and fungible tokens have taken over the gaming industry and provide kids with newer ways to access and play with products.
“We already know that NFTs are a fantastic way for fans to further engage with Mattel brands,” says Mike DeLaet, Global Head of Digital Gaming at Mattel. “Until now, no such platform has existed where parents and children can together discover and learn more about the world of digital collectibles.”
In addition to its licensing partnership with Mattel, Toekenz Collectibles will soon announce other partnerships. Collaborations include preschool products, live-action experiences, and more. As an application with Play-to-Collect games, an intergenerational DAO, and a metaverse platform, Toekenz will be available through the Apple and Google app stores in Q4 2022.
