IMG brokered a new licensing deal between The Topps Co. and Automobile Club de l’Ouest for a new line of collectible trading cards inspired by 24 Hours of Le Mans.
Under the new deal, Topps — the physical and digital trading cards and collectibles company within the Fanatics Collectibles organization — will issue trading cards featuring artwork from original race posters spanning a full century from 1923 to 2023.
“As one of the most prestigious and historical licenses in motorsports, 24 Hours of Le Mans is a brand we are excited and honored to be representing in its Centenary year,” says Mark Catlin, General Manager International Sports & Entertainment at The Topps Co.
This year’s sold-out event is being hailed as “The Race of the Century” and takes place June 10-11, 2023.
“On the eve of the Centenary of the 24 Hours of Le Mans, many partnerships are being formed with prestigious brands. The history and heritage of the world’s greatest endurance race have always attracted collectors,” says Stéphane Andriolo, Director of Customers and Events at Automobile Club de l’Ouest. “We are very pleased to sign this partnership with Topps, the leading brand in trading cards. These products will allow all Le Mans 24 Hours enthusiasts to enjoy the race.”
Topps currently offers trading cards inspired by a wide range of sports and entertainment properties, including Formula 1 (F1), Major League Baseball (MLB), National Hockey League (NFL), and more.
