by KRISTIN MORENCY GOLDMAN, senior advisor, strategic communications, The Toy Association
End 2022 on a high note — and lay the groundwork for a successful 2023 — at The Toy Association’s much-anticipated Preview & Holiday Market event, which will take place in-person from Sept. 20-22 at the Dallas Market Center in Dallas.
“This is a unique, go-to-market opportunity for the toy community, in that it offers something for everyone depending on their business needs,” says Kimberly Carcone, senior vice president of global market events at The Toy Association. “Whether you are a retailer looking to fill last-minute orders for holiday 2022 or you are looking to scout innovative products for spring and fall 2023, the Preview & Holiday Market Event is for you.”
In just three days under one roof, the full spectrum of retail buyers in attendance will have access to this year’s holiday must-haves and next year’s latest trends in toys and play, whether they are seeking creative takes on classics, new toy lines, STEAM and sustainable products, or everything in between.
Hundreds of exhibiting companies will have the option to display their toys in closed, open, or hybrid booths in order to accommodate both private appointments and walk-in business. In addition to mass, long-lead, and specialty retailers, the event will be open to distributors, importers, sales representatives, and trade guests.
The Preview & Holiday Market is likely to draw media attention from reporters looking for the upcoming holiday season’s hottest toys and games for families. The Toy Association’s PR team will be on-site to provide guidance and to coordinate TV segments when possible. Exhibitors are welcome to email kmorency@toyassociation.org to learn more about how to leverage potential media opportunities before, during, and after the show.
“The industry is encouraged to activate plans for success by tapping into this much-anticipated event,” Corcone says. “Gather face-to-face, reconnect with current retail customers, and welcome new business while capitalizing on heightened consumer interest and media buzz surrounding toys leading up to the holiday season. We can’t wait to see everyone again this September in Dallas!”
Additional details will be shared in the coming weeks, including the announcement of special events for the industry taking place concurrently at the Dallas Market Center.
Exhibitor applications are now open at toyassociation.org/previewmarket. General registration will open in June.
This article was originally published in the May 2022 edition of the Toy Book. Click here to read the full issue!
