Source: The Toy Association/Adobe Stock/The Toy Book

Officially, Toy Fair Dallas has been put out to pasture, but there’s still one big toy industry event that The Toy Association is saddling up for this fall.

The Toy Association’s 2023 Preview & 2022 Holiday Market is set to take place Sept. 20-22, 2022 at the Dallas Market Center.

“Our Preview & Holiday Market is the perfect opportunity for toy professionals to activate their go-to-market plans this fall,” says Kimberly Carcone, senior vice president of global market events at The Toy Association. “Whether it’s to help end 2022 on a high-note or to lay the groundwork for a successful new year, the event will be the ideal setting for toymakers to host face-to-face meetings with current retail customers as they welcome new business.”

Related: State of the Industry Q&A 2022: The Toy Association

The Association says that the event will be designed with hybrid booth spaces that will allow exhibitors to highlight this year’s holiday drivers while also providing privacy in showing new products for 2023 and beyond.

Exhibitor applications will open in April with general registration set to open in June. More information can be found on the event website.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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