June 12, 2022

The Toy Book: June 2022

Raise your hand if you can relate to this statement: “You cannot walk into a toy store with its rubber chickens, mermaid Barbies, and whoopee cushions and be unaffected.”
All of us are raising our hands, right? Our annual June issue celebrates the specialty market’s meaningful and ever-evolving presence within the toy and game industry — and that sometimes does include some pretty outside-the-box merchandise like rubber chickens and whoopee cushions. As we head into the second half of the year, be sure to check out our specialty toy showcase starting on page 44, featuring broad coverage of some of the great, new, and even wacky products on display at ASTRA’s Marketplace & Academy.