JAKKS Pacific is adding some superhero strength to its licensing strategy through a new partnership with Skybound Entertainment.

Under the multi-year deal, JAKKS Pacific will develop a worldwide consumer products program inspired by Invincible, the adult animated series from Skybound and Prime Video. The lineup will include toys, collectibles, costumes, and more, with the first wave set to launch in Q1 2028. The licensing agreement runs through Dec. 31, 2029. 

New Invincible toys will land on shelves in 2028. | Source: Prime Video

The collection will introduce Invincible to two new categories: phone accessories and 3.75-inch action figures. JAKKS Pacific will also offer stylized collectible figures, screen-accurate statues, and other tech items, while its Disguise division will produce costumes and accessories inspired by the series. 

“Invincible is a global franchise with an incredible fandom that is eager to make the show a part of their everyday lives,” said Garima Sharma, VP of Licensing & Partnerships at Skybound Entertainment. “This partnership expands the ways they can do that, from building their collections to accessorizing their phones or dressing as their favorite characters. We’re excited to collaborate with JAKKS and deliver a range that celebrates the characters and bold personality that make Invincible so distinctive.”

For more information, visit jakks.com. 

About the author

Natalie Miller

Natalie Miller

Natalie is an Assistant Editor for The Pop Insider, The Toy Insider, and The Toy Book. She is a Hufflepuff, a theme park enthusiast, and still holds the school record for the most Accelerated Reader points. If you're looking for her, she's probably at the nearest coffee shop, arguing over who the best Spider-Man is or trying to pet a stranger's dog.

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