Toys for Tots Launches 2020 Holiday Giving Campaign

Source: Toys for Tots

Heading into the holiday season, the challenges of life during the COVID-19 era could prove to be a new obstacle for giving initiatives.

Today, the annual Toys for Tots campaign is officially underway as members of the U.S. Marine Corps., corporate partners, and more than 35,000 volunteers begin conducting a total of 810 local toy drives across all 50 states, Washington D.C., Puerto Rico, Guam, and the U.S. Virgin Islands.

This past spring and summer, Toys for Tots collaborated with Good360 to distribute toys, games, and books to families in-need amid the spread of the COVID-19 pandemic.

Heading into the holidays, Toys for Tots is starting with a deficit of 2 million toys and games and it anticipates that socioeconomic conditions will negatively impact donations over the next three months as more families seek assistance from Toys for Tots.

The organization is actively requesting assistance to “help refill Santa’s bag of toys.” Donation information can be found at toysfortots.org.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.