Toys "R" Us Canada

Toys “R” Us Canada launched a new initiative aimed at keeping kids and families active and entertained during the evolving coronavirus situation.

The company, which temporarily closed its 82 Toys “R” Us Canada and Babies “R” Us Canada stores, plans to offer Stay-at-Home Play Packs, exclusive YouTube content, and the Wash Your Hands Challenge — a dance-along and scrub-along song on TikTok.

“We hope to help make this time at home a little easier for Canadian families,” says Vic Bertrand, president and CEO of Toys “R” Us Canada. “It’s important to see this COVID-19 crisis through the eyes of a child and remember that play and having fun together is more important than ever.”

The Stay-at-Home Play Packs are being offered exclusively online in several options and price points including the ‘R’ Big Imaginations Fun Pack, which features a variety of items including the Crayola Magic Scene Creator, Mega Bloks 40-piece Construction Box, Nick Jr. Ready Steady Dough Super Duper Dough Set, Porcupine Pop Game, Imaginarium Discovery 150-piece Wooden Block Set, and 168 Wood Dominoes.

TRU Canada Play Pack

A full range of exclusive Play Packs are available at at toysrus.ca.

Additional YouTube content featuring Geoffrey the Giraffe will debut starting next week.

The Toy Book continues to monitor developments regarding COVID-19 and its impact on the toy industry here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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