Toys “R” Us has plans to celebrate a new holiday at locations across the globe, one it has dubbed Play Day, on July 20.
The holiday will primarily consist of two activations and initiatives. This first is the Pledge to Play, which is a form customers can fill out and sign asserting their commitment to “make play a priority” and to “vow to create space for joy no matter how busy” they are. Customers that sign the pledge will receive a year’s worth of product recommendations, discounts, and more.
Play Day’s second major component is the Parade of Play, in which customers will parade through stores. Customers can also find special giveaways, photo-ops, and more activations on Play Day.
“As the world’s greatest champions of play, launching this holiday underscores our belief that play can change the world,” says Kim Miller Olko, Global CMO of Toys “R” Us. “Harnessing our knowledge and authority we are inspiring kids, adults, and families to commit to putting the power of play into action for themselves.”
This is the second holiday Toys “R” Us has launched, following Geoffrey’s Birthday on Oct. 17. To learn more about Play Day, visit the Toys “R” Us website.
