For the first time, Toys “R” Us will delight families in South America.
With a shop-in-shop format, Toys “R” Us is teaming up with one of the leading retailers in Latin America, Ripley, to open in Chile and Peru towards the end of the year.
“This is a great moment for Ripley and for families in Chile and Peru. We are proud to have been chosen as partners by such a beloved brand as Toys ‘R’ Us,” says Jacko Alvo, Corporate Business Manager at Ripley Corp. “With this alliance, Ripley will be one of the first retailers in Latin America to integrate this iconic chain into its commercial offering.”
Toys “R” Us already stirs up sales in 35 countries with 1,500 stores, generating more than 2 billion USD in global retail sales.
The first location for the shop-in-shop format is currently under evaluation. This initial phase will include an e-commerce element.
“Chile and Peru are markets that value quality and innovation in retail — values that have defined Toys ‘R’ Us for over 70 years,” says Jamie Uitdenhowen, EVP of Toys “R” Us at WHP Global, which owns the Toys “R” Us brand. “This partnership will allow us to bring our unique shopping experience to families in both countries, continuing our commitment to celebrating the magic of play with children of all ages.”
Once the two locations open, shoppers can expect interactive experiences and engaging store events. For more information, visit ripley.com and toysrus.com.
