Director Derek Cianfrance on the set of "Roofman." | Source: Paramount Pictures

As Toys “R” Us continues opening new stores in the U.S. this fall, the iconic retailer will reach new audiences on the big screen, this time as the setting for one of the most unbelievable true crime stories ever told.

Paramount Pictures has dropped a behind-the-scenes featurette for Roofman, the upcoming drama starring Channing Tatum, Kirsten Dunst, and Peter Dinklage. Directed by Derek Cianfrance (Blue Valentine), the film chronicles the story of Jeffrey Manchester, a former Army Ranger who escaped prison and secretly lived inside a Toys “R” Us for six months while planning his next move.

Source: Paramount

For the film, production designer Inbal Weinberg and her team rebuilt an entire North Carolina Toys “R” Us, complete with aisles of toys, iconic signage, and nostalgic touches that will resonate with anyone who grew up in the “I Don’t Want to Grow Up” era.

“She sourced actual toys from the time,” says Tatum in the clip, commenting on the authenticity Weinberg brought to the production.

The film follows Manchester (Tatum) as his underground life collides with a budding romance with Leigh (Dunst), a divorced mom, while authorities close in. By mixing crime drama with toy-store nostalgia, Roofman promises to be a unique big-screen experience that connects Hollywood storytelling with a piece of retail history.

Roofman hits theaters on Oct. 10.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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