Toys “R” Us and Save the Children have partnered for the Play With Purpose campaign. The goal of the campaign is to provide some of the 15.5 million youth living in impoverished regions of the country with opportunities and resources to integrate play into their everyday lives.
Play With Purpose is designed to support Save the Children’s early childhood programs like Early Steps to School Success, Literacy/Healthy Choices, and the SummerBoost Initiative. To further support the Early Steps program, Toys “R” Us will provide Save the Children with “play packs” filled with skill building toys.
For more than a decade, Toys “R” Us and Save the Children have partnered to bring awareness and funding to children. The Toys “R” Us Children’s Fund awarded Save the Children with a $100,000 grant to the 2016 Play With Purpose campaign.