The U.S.-China trade talks in Geneva, Switzerland, over the weekend have resulted in a win, at least temporarily.

In a joint statement issued this morning, the Governments of the United States of America and the People’s Republic of China agreed to roll back destructive tariff rates for 90 days pending further talks.

Beginning Wednesday, a trio of Executive Orders will be reversed alongside back-and-forth, tit-for-tat tariffs that both sides have stacked against each other in recent months. The crushing 145% U.S. tariff on Chinese goods will effectively drop to 30% while China will reduce its tariff on U.S. goods to just 10%.

While details are not yet set, He Lifeng, Vice Premier of the State Council, will represent China in the ongoing negotiations, while Scott Bessent, Secretary of the Treasury, and Jamieson Greer, Trade Representative, will represent the U.S.

“It’s important to understand how quickly we were able to come to an agreement, which reflects that perhaps the differences were not so large as maybe thought,” said Greer in a statement issued yesterday.

While many in the toy and game industries will no doubt argue that a 30% tariff is still too high in a business that functions on tight margins, any relief is welcome. Production shutdowns and shipping pauses have already created a ripple effect through the supply chain that rivals the pandemic-related shutdowns of 2020. 

One concern is that the race to resume production and shipping will result in price gouging by ocean freight carriers, another echo of the pandemic that further eats into margins.

Forecasting remains tricky as the pause kicks in on May 14, and the previously announced 90-day pause on reciprocal tariffs on goods from other countries expires on July 31. 

In the meantime, The Toy Book continues supporting the advocacy efforts of The Toy Association, ASTRA, and others in the industry to #KeepToysTariffFree with a “Zero for Zero” trade policy.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitterxyoutube