Plush manufacturer Ty and BBC Studios recently established a global licensing deal for a line of Bluey-themed Beanie Baby plush. This partnership marks the biggest deal between BBC Studios and Ty to date.
Retailers and families can expect Beanie Baby versions of Bluey, Bingo, Mum (Chilli), and Dad (Bandit). The line will launch in retail stores in the U.S., Canada, Latin America, the UK, and more in December. Countries such as Australia and New Zealand will receive the toys in January. The licensing deal excludes Asia.
Ty joins a lengthy list of Bluey licensing deals. The licensing program currently includes 350 licensees globally, such as Moose Toys. According to Circana, Bluey is number two in preschool toys character property in the U.S. and was the number one UK license in preschool last year.
“We are thrilled that Bluey will now feature the iconic Ty red tags,” says Julie Kekwick, Head of Licensing for BBC Studios UK & EMEA. “This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters.”
Ty Warner, founder of Ty, adds “Bluey brings joy to millions of fans around the world, exploring themes of family and growing up while celebrating imaginative play and having a lot of high-energy fun. At Ty, we share the same purpose — encouraging kids and, indeed, all our fans to imagine and to dream.”
To view Ty’s current product offerings, visit shop.ty.com.
