Ultra PRO Celebrates Holiday Success for Pokémon Trainer Guess: Unova Edition

The team at Ultra PRO Entertainment is celebrating some wins this season.

As the holiday homestretch approaches, our consumer-facing sister publication, The Toy Insider, features the company’s Pokémon Trainer Guess: Unova Edition as a top product for kids ages 5-7 in its 19th annual Holiday Gift Guide. The Toy Insider notes that this guessing game is “a fun way to keep kids entertained while developing speech and creative skills.”

In the game, players think of a Pokémon from the Unova region and answer questions that help the Poké Ball deduce which Pokémon they have in mind. Using advanced speech recognition technology, players can interact with the Poké Ball without requiring buttons or reading.


POKÉMON TRAINER GUESS UNOVA EDITION

In this guessing game, kids can think of a Pokémon from the Unova region and answer questions to help the Poké Ball guess the pocket monster in question.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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Additionally, the Pokémon Trainer Guess: Unova Edition aims for a trophy in The Toy Foundation’s 2025 Toy of the Year (TOTY) Awards, where it was nominated in the Collectible of the Year category. Public voting is underway, and winners will be announced on the eve of Toy Fair next year.

“Our team is committed to delivering products that celebrate fandom and foster connection, and we’re extremely moved to see the Pokémon Trainer Guess: Unova Edition resonate with both Pokémon enthusiasts and families across the nation,” says Richard Dracass, Director of Entertainment at Ultra PRO. “Through Ultra PRO’s collaboration with Paris-based Zanzoon, we’re committed to bringing even more fun and exciting experiences to Pokémon fans with each new release.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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