America’s No. 1 Card Game Goes Green with UNO Nothin’ But Paper

Source: Mattel Games

The best-selling card game in America just went sustainable.

Mattel Games‘ UNO Nothin’ But Paper is a cellophane-free, 100% recyclable version of the classic matching game. All decks and packaging are crafted from Forest Stewardship Council (FSC) certified materials and use soy-based ink to produce the vibrant colors that UNO decks are known for.

The company says that it “set out to create this product with a commitment to creating long-term sustainable solutions that can be produced at scale while keeping the same accessible price point for the UNO community.”

Source: Mattel

Related: Backstory: UNO Racing – A High-Octane Chapter for International Games


By 2030, Mattel plans to be using 100% recycled, recyclable, or bio-based plastics in all of its products and packaging. By the end of next year, cellophane will be removed from all of its standard, paper-based card decks.

UNO Nothin’ But Paper is available at Amazon and other retailers at an MSRP of $5.99.

In recent months, Mattel has introduced new UNO decks including UNO Minimalista, Left Hand UNO, and a deck inspired by Masters of the Universe.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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