Super Sema | Source: YouTube

The licensing program for the YouTube Originals animated series Super Sema is taking off.

Following last year’s news that Just Play will take the lead as global master toy licensee for the series about an African kid superhero, UTA has come on board as the North American licensing and publishing agency for the property.

UTA is working alongside Just Play as the company prepares to release a full range of toys, including dolls and plush this fall. UTA is looking to build partnerships for Super Sema across publishing, apparel, home, and accessories in the months ahead.

Super Sema is produced by Kuka, a company led by CEO Lucrezia Bisignani and Oscar-winning and New York Times bestselling children’s author Lupita Nyong’o as a shareholder and executive producer. Nyong’o also lends her voice talent to the series about a young African girl Sema and her twin brother MB who have STEAM superpowers.

Related: Stone Newman Joins Just Play to Launch Entertainment and Gaming Division

“Like UTA, we were drawn to Super Sema, who embodies strength, curiosity, innovation, and confidence,” says Just Play Co-President Geoffrey Greenberg.

The second season of Super Sema will debut this spring on YouTube.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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