Squishmallows > Flowers
Kellytoy — a subsidiary of Jazwares — revealed its new Valentine’s Day Squishmallows line-up, starring a dozen collectible characters that make way better V-Day gifts than flowers.
The Valentine’s Day Squishmallows feature a special embroidered message specifically tailored to their personality, such as Jules the tabby cat with a “You’re Purrfect” message, Baron the brown bear with a “Beary Special” message, Rey the blue shark with a “You’re Jawsome” message, Raquel the white unicorn with a “Love” message, and more.
Each character includes a hangtag with its name and backstory, and each is available in four sizes: a 5-inch Squishmallow priced at $4.99, an 8-inch Squishmallow priced at $9.99, a 12-inch Squishmallow priced at $14.99, and a 16-inch Squishmallow priced at $19.99. The plush toys are also machine washable.
The Valentine’s styles are beginning to roll out in stores now.