Source: Kellytoy/The Toy Book

Squishmallows > Flowers

Kellytoy — a subsidiary of Jazwares — revealed its new Valentine’s Day Squishmallows line-up, starring a dozen collectible characters that make way better V-Day gifts than flowers.

The Valentine’s Day Squishmallows feature a special embroidered message specifically tailored to their personality, such as Jules the tabby cat with a “You’re Purrfect” message, Baron the brown bear with a “Beary Special” message, Rey the blue shark with a “You’re Jawsome” message, Raquel the white unicorn with a “Love” message, and more. 

Each character includes a hangtag with its name and backstory, and each is available in four sizes: a 5-inch Squishmallow priced at $4.99, an 8-inch Squishmallow priced at $9.99, a 12-inch Squishmallow priced at $14.99, and a 16-inch Squishmallow priced at $19.99. The plush toys are also machine washable.

The Valentine’s styles are beginning to roll out in stores now.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.