Soon, you’ll be able to collect and trade some of your favorite TV shows as NFTs.
ViacomCBS Inc. has partnered with leading non-fungible token (NFT) company RECUR to create a platform in which fans can buy, collect, and trade NFTs as digital products. Fans of ViacomCBS’ portfolio of brands will have access to the company’s catalog, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime Networks Inc.
Using a chain-agnostic approach, the ViacomCBS and RECUR platform will accept most U.S. digital payments via credit card and debit card. The space promises to be rooted in community building and will encourage peer-to-peer engagement by offering innovative ways for users to discover new experiences.
“Fueled by beloved characters and iconic properties with multi-generational appeal, we are thrilled to accelerate our consumer products presence even further into the growing metaverse,” says Pam Kaufman, president of ViacomCBS consumer products. “In teaming up with RECUR to create an NFT platform dedicated to ViacomCBS IP, voracious collectors and first-time NFT buyers alike will find unique opportunities to own a piece of their favorite franchise.”
The ViacomCBS and RECUR platform will launch in spring 2022.
