VTech Named Walmart Toy Supplier of the Year

Walmart named VTech Supplier of the Year in the toy category. The award was presented to the developer of electronic learning products at Walmart’s Supplier Growth Forum, held last month in Rogers, Arkansas.

The Supplier of the Year Awards are presented to the leading supplier in each major product category within Walmart. This is the first year that VTech received the Toy Supplier of the Year award.

VTech and Walmart are frequent partners for exclusive product launches, most recently with Catch Me Casey. The electronic monkey, which dances, skates, and introduces kids to letters, numbers, and shapes, made its debut as a Walmart exclusive last fall.

https://www.youtube.com/watch?v=_x6ek2G3sIQ

Andy Keimach, president, VTech Electronics North America, recently took part in the Toy Book‘s annual State of the Industry Q&A series.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.