Coolabi Group has appointed Retail Monster as its North American licensing agent and Bonkers Toys as its Global Master Toy Partner for Warrior Cats, its bestselling publishing and gaming franchise.
With more than 77 million books sold in 38 languages and more than 15 years on the New York Times bestseller list, Warrior Cats has also dominated Roblox with 582 million plays and amassed 1.9 billion TikTok views.
Coolabi aims to expand the brand further, with Retail Monster developing a licensing and merchandising program and Bonkers Toys launching an extensive toy line to engage its growing fanbase.
“Warrior Cats is a natural fit for Bonkers Toys’ expertise in New Media brands. In addition to its literary success, Warrior Cats is a digital and social media powerhouse with wildly engaged fans, extensive online presence and robust user generated content,” says Brian Bonnett, CEO of Bonkers Toys. “We are dedicated to honoring the legacy of Warrior Cats and bringing this enchanted world into the physical world with tangible, cherished playthings for its fans worldwide.”
Look for more information on the Warrior Cats toy line in the months ahead.
