ToyFest wrapped up its 63rd exhibition and 12th tradeshow at the World Market Center, drawing toy and gift retailers from across the U.S. and 13 international countries.
“What a week! ToyFest 2025 had great energy and excitement, allowing everyone to enjoy all of ToyFest’s special events and products from so many vendors,” says Sandy Lepire, ToyFest president. “The buyers that came were serious about order writing. I can’t wait for 2026 as we continue to make ToyFest the best it can be for all.”
Organized by the Western Toy & Hobby Representatives Association (WTHRA), ToyFest keeps costs affordable for exhibitors and buyers while maintaining an engaging and dynamic experience.
The event featured the Morning Masterpieces Kit Session, sponsored by Connetix Tiles, where buyers explored hands-on crafts from 14 vendors, including Bright Stripes, Connetix Tiles, Djeco, EyeConnect Crafts, Fun in Motion Toys, Moto Sign and Media Corporation, OOLY, Orb Toys, Outset Media, Ravensburger, Safari Ltd, Schylling Inc., Thames and Kosmos, and TPG Creations.
ToyFest Game Night saw nearly 140 attendees engaging with new games from 18 sponsors, including Czech Games Edition, Amigo Games, Bene World, Djeco, Epic Cat Games, Fat Brain, Fun In Motion Toys, Gamewright/Buffalo Games, Happy Camper, Hootenanny Games, Kids Table BG, Mukikim, MW Wholesale, Ravensburger, SD Toyz, Smart Toys and Games, The Cactus Card Game, and The Op Games. Attendees also had a chance to win $400 in raffle prizes.
A seminar on AI for retailers featured insights from Matt Jantz and Tim Scanlan, addressing how AI can enhance customer data analysis, inventory management, and marketing strategies.
The ToyFest Party at Resorts World’s Lily Ballroom honored industry leaders and remembered peers who passed away. New this year, a dueling pianos performance had attendees dancing to conclude the night.
This year’s Best of ToyFest includes:
- Arts & Crafts: Ooly with Kathleen Milne Collection
- Building & Construction: Educa/Floral Art by Hansen Company with Golden Sales
- Dolls / Action Figures: Joeydolls
- Games & Puzzles: Tied between Happy Camper and The Cactus Card Game
- Infant: PJM Distributions’ Cloud-b with Sunshine Sales
- Novelty: Mushi with Sunshine Sales
- Outdoor: Deep Shot Games
- Preschool: tonies
- Science: STEM/STEAM: Cra-Z-Art’s Dissect It with Sunshine Sales
While dates for the 2026 show have not yet been revealed, ToyFest will host Game Days this summer in Portland, Oregon on Monday, August 25, 2025, and in Albany, California on Wednesday, Aug 27, 2025.
