WildBrain CPLG is a licensing agency with a number of managed brands and partnerships within the toy industry, including Hasbro and eOne. Hasbro will be continuing its partnership with WildBrain, with additional international plans.
“Since we started working with WildBrain CPLG three years ago, Hasbro has seen growth across merchandise for many of our esteemed brands in the European market, deeming our partnership a huge success,” says Marianne James, Vice President EMEA & Asia Licensed Consumer Products at Hasbro.
WildBrain CPLG represents Hasbro’s full portfolio of brands, including Dungeons & Dragons and Hasbro Gaming titles, such as Monopoly, Transformers, and more. The company is adding Italy to its remit for Hasbro, and Italy as well as India for eOne, a Hasbro subsidiary.
“We’ve established a hugely successful relationship with Hasbro/eOne and have already brought their beloved brands to life for a vast audience. The renewal and expansion into additional markets is a testament to the strength of our partnership, and we know that Italy and India will provide significant opportunities for future growth and innovative collaborations,” says Maarten Weck, Executive Vice President and Managing Director, WildBrain CPLG. “We look forward to continuing this journey with Hasbro/eOne and using our robust local and global expertise to build engaging consumer products programs for the long-term.”
The partnership has product deals such as Peppa Pig smoothies in Finland and confectionary products for NERF, My Little Pony, and Transformers with Trendmaster. As WildBrain CPLG is continuing its representation of Hasbro, we can expect to see further merchandising deals such as these in the future.
