Spielwarenmesse eG is expanding its global reach in the Asia-Pacific region with the return of its World of Toys Pavilion to the Tokyo Toy Show. From August 28-31, 27 companies from six countries will participate in the international shared stand at Tokyo Big Sight, organized in partnership with the Japan Toy Association.
Now in its third year at the Tokyo Toy Show, the World of Toys initiative continues to offer a streamlined entry point into one of the world’s most vibrant toy markets. This year’s pavilion boasts a new, high-profile location and a 315-square-meter footprint — providing even greater visibility for participating brands.
Exhibitors in the World of Toys Pavilion benefit from a comprehensive, turnkey package that includes booth setup with basic equipment, marketing support, and dedicated assistance from Spielwarenmesse eG staff before, during, and after the show.
This initiative is part of Spielwarenmesse eG’s broader strategy to connect international toy companies with high-growth global markets. Earlier this year, the organization supported a delegation trip to Mumbai and previewed international partnership opportunities at BrandMate 2025. With stops already confirmed for 2026 — including the Hong Kong Toys & Games Fair (Jan. 12-15) and Toy Fair New York — World of Toys continues to serve as a launchpad for global toy makers seeking international exposure.
More details and registration information are available at world-of-toys.org.
