The world’s largest LEGO store has officially been unveiled.
Opened by The LEGO Group in partnership with Alquemie Group, this new store is situated at Sydney Arcade, overlooking Pitt Street Mall in the heart of Sydney, Australia. The 900-square-meter (roughly 9,687 square feet) store spans two levels.
This landmark store includes the first LEGO Minifigure Factory in Australia, plus custom-built large format brick features that draw inspiration from local icons and architecture, such as the Sydney Harbour Bridge, Sydney Opera House, and Rainbow Gum Tree.
“It’s a great privilege to open the world’s largest LEGO Store in Sydney,” says Troy Taylor, Vice President and General Manager of LEGO Australia and New Zealand. “With immersive features, creative play experiences, and playful nods to culture, Sydney’s new store will give LEGO fans of all ages the chance to discover a wide range of LEGO products and exciting digital and physical experiences. We hope the new store contributes to The LEGO Group’s global mission of inspiring and developing the builders of tomorrow, whilst creating special memories for every fan who visits.”
Source: LEGO
Source: LEGO
Source: LEGO
Source: LEGO
The model of the Sydney Harbour Bridge used 549,378 bricks and took 3,630 hours to build. It draws inspiration from the 1920s and ’30s when the original bridge was built. Some of the features include animals such as Bridget, one of the many white cats who used to live on the bridge during the ’50s, Jerry Chip Seagull, and Alf the native pink galah, in addition to Erika the rope holder and Johnny the worker reaching for a cupcake.
The Sydney Opera House Mosaic is made of 303,719 bricks and took 1,058 hours to build. There is even a special mystery brick for fans to try and locate.
The Rainbow Gum Tree used 183,394 bricks and took 1,271 hours to build. This model stretches from the lower floor to the second floor of the building and features all native Australian animals.
“This world class retail offering creates a new landmark for local families and LEGO fans from around the world,” says Richard Facioni, Executive Chairman of Alquemie Group. “We invite fans to step into a world beyond their imagination, including brick-built playful nods to Australian culture and inspiring, interactive experiences.”
There are also plenty of interactive features at the new store. The storytelling table allows fans to go behind the scenes of the LEGO design process through interviews and videos displayed on screens. The pick and build wall encourages visitors to select the exact LEGO brick elements required to create personalized builds. Every month there will be free LEGO build challenges and in-store events. Plus, Brick Specialists can help find the perfect LEGO set for visitors.
