The recently launched toy company Wyncor has brought on Fatima Chafai Isorce as its Vice President, Global Marketing. Chafai Isorce will report to CEO Julian Jacob.
Wyncor launched in January and has already developed a variety of product offerings, including patented toys such as the Miraball and SwopPop. The company is also producing several licensed offerings, with global rights from Paramount, Hasbro, Miraculous Corp., and Emoji Co. In her new role, Chafai Isorce will be responsible for the global marketing strategy and execution of the company’s wide range of products.
As a strategic thinker with a deep understanding of international markets, consumer behavior, and brand management, [Chafai Isorce] will play a pivotal role in driving our global growth, enhancing our market presence, and ensuring our products continue to captivate and delight children everywhere.
Chafai Isorce will be tasked with marketing the company globally, and identifying growth opportunities and trends. She will head the creation and execution of multi-channel marketing campaigns including social media, TV, print, and more. Chafai Isorce will also lead efforts to build and maintain partnerships with key stakeholders and licensing partners.
Prior to her role with Wyncor, Chafai Isorce worked as a senior marketing executive at MGA Entertainment. She has additional experience as a Brand Manager at Chupa Chups and as a Group Brand Manager at Scotts Miracle-Gro.
Wyncor has seen success since its launch, with a retail presence in more than 45 countries. Chafai Isorce plans to continue efforts toward growth. “Joining this dynamic and innovative toy company is an exciting opportunity to contribute to a legacy of creativity and joy,” she says. “I am eager to work alongside the talented team to inspire the imaginations of children and families around the world, continuing to deliver exceptional experiences and cherished memories for generations to come.”
