YuMe Expands Distribution for Harry Potter Magical Capsules

Source: YuMe/The Toy Book

Following a debut last month during Walmart’s virtual Collector Con, distribution for YuMe‘s latest Wizarding World collectible range is expanding.

Harry Potter Magical Capsules are hitting physical and digital shelves at Hot Topic, Walgreens, Indigo Books and Music, Walmart, and Amazon.

“We are overjoyed to let fans bring home a little bit of that magic with our Harry Potter Magical Capsules,” says Michael Kwan, CEO, Maxx Marketing. “Our new collectible gives fans the opportunity to collect, unbox, and experience the magic of the Wizarding World.”

The blind bag toy features seven surprises inside each capsule, including a collectible character from Harry Potter hidden inside a secret chamber. The unboxing experience includes color-coded, heat, and water-reveal components. There are 10 Harry Potter Magical Capsules to collect in series one with fan-favorite characters, including Harry, Hermione, Ron, Snape, Luna, Cedric, and more. Priced at $9.99 for single packs or $19.99 for dual packs, each capsule also includes a wand, a fantastic beast pet, and three other surprise accessories.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.