ZURU Debuts Itty Bitty Prettys Tea Party Surprise at Walmart

Source: ZURU

ZURU is putting a new spin on the traditional tea party.

Itty Bitty Prettys Tea Party Surprise combines classic tea party and doll play with the hot trends of collectibility and surprise. The new range includes a stylish array of 13 characters with swappable clothes, including unicorn princesses, classic ballerinas, and punk rockers. Together, this motley crew can sip and spill some tea together while kids enjoy magic tea bags and fizzing sugar cubes that, when mixed with water, reveal surprise jewelry and accessories.

Source: ZURU

“We’ve brought together the best ingredients for Itty Bitty Prettys Tea Party Surprise and added a 21st-century upgrade: dress up and classic role-play, collectibility and swapping, rich unboxing, and a craft and creative experience,” says Adam Woods, creative director, ZURU. “Our Itty Bitty Pretty collectible dolls are designed to be fashion-forward and inspire individuality and inclusiveness. At its core, Itty Bitty Prettys brings together people of all backgrounds for a cup of tea, friendship and fun.”

A reveal of Itty Bitty Prettys is taking place at walmart.com. Later this month, the Giant and Little Tea Cup will be available at Walmart stores across the U.S. before expanding to Target, Amazon, and other retailers next month.

On August 8, ZURU will host the global Itty Bitty Prettys World Tea Party. During the party, Youtube and TikTok influencers around the world will celebrate inclusivity, encourage kindness, discover Itty Bitty Prettys surprises, share tea party ideas and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.