ZURU Lines Up Crayola, Nickelodeon, Wham-O, and More for Toy Mini Brands

Source: ZURU

Another batch of classic toys has been zapped with the shrink ray for the latest line extension in ZURU‘s popular 5 Surprise Mini Brands series.

Toy Mini Brands includes miniature versions of classic and modern toys from licensors including Crayola, Rubik’s, WowWee, and Wham-O alongside brands from ViacomCBS’ Nickelodeon. Even ZURU’s own brands such as Smashers, Bunch O Balloons, X-Shot, Rainbocorns, and Metal Machines are in the mix.

“Our product development and licensing teams have worked closely to take some of the most iconic toy brands and shrink them to fit in your hand,” says Aneisha Vieira, global brand director at ZURU. “The mini collectible trend is unwavering and we’re confident Toy Mini Brands will follow suit as one of the most in-demand products of the year. ”

ZURU’s Toy Mini Brands includes more than 60 toys that are designed to match their full-sized counterparts. The assortment includes JoJo Siwa, Blaze and the Monster Machines vehicles, SpongeBob SquarePants, Leonardo from Teenage Mutant Ninja Turtles, Aang from Avatar: The Last Airbender, Backpack from Dora the Explorer, Angelica from Rugrats, and Crayola crayons, Frisbee, Fingerlings, and more.

The collection will be available in North America beginning next month.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.