ZURU announces the appointment of Omer Rafiq as Senior Vice President of its North American division.
Rafiq brings a strong track record of building retail partnerships and delivering growth across the company’s brand portfolio. His promotion highlights ZURU’s commitment as it seeks to strengthen its standing in the toy industry.
With more than two years of experience at the company, Rafiq will expand ZURU’s growth in this elevated role. He will also lead the company’s commercial strategy, retailer relationships, and growth initiatives across the U.S. and Canada.
“North America represents the single biggest opportunity for ZURU, and I’m energized by what we’ve already built here,” says Rafiq. “I’m focused on deepening our partnerships with key retailers, expanding our brand footprint, and continuing to deliver the kind of results that speak for themselves.”
“Omer has been instrumental in driving ZURU’s commercial success in North America,” says Nick Mowbray, co-founder of ZURU. “This appointment reflects both his exceptional contribution and the importance we place on the region. ZURU is now firmly among the elite of the toy industry in the US, and with Omer leading the charge, we’re just getting started.”
For more information, visit zuru.com.
