Zuru entered a worldwide agreement with Antsy Labs to manufacture and distribute Fidget Cube to major retailers in the U.S., Canada, and other countries worldwide.
Zuru says that part of its launch strategy will be to clean up the copycat knockoffs currently filtering into the market. With a significant IP portfolio built out on Fidget Cube, Zuru plans to aggressively pursue all knock offs and retailers carrying these to ensure the IP rights are protected.
Created by two brothers, Mark and Matthew McLachlan, Fidget Cube’s original pledge goal of $15,000 ended up attracting 155,000 individual backers to raise $6.4 million.
Fidget Cube is specifically designed to help restless hands focus. The six-sided desk toy is equipped with an array of addictive features including five clicker buttons, two of which are silenced for quiet fidgeting, a switch to flick up and down, and a side designed after a gaming joystick with gliding action.
Available in eight colors, the Fidget Cube is set to roll out in the U.S. and Canada next month. Alongside this, Zuru and Antsy Labs will also be launching Zuru Spinner and Fidget Prism, a companion for Fidget Cube. The companies are slated to announce key licensed partnerships to launch before Christmas.
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