ZURU's Bunch O Balloons Invites Families to 'Splash to Win'

ZURU is ready for summer.

The international toy company launched a new Bunch O Balloons “Splash to Win” on-pack promotion, designed to drive sales while giving families a shot at winning some fantastic prizes.

More than 120,000 prizes are up for grabs, including Yvolution scooters, Spark drones, Nintendo Switch consoles, Fuji Film Instapix Polaroid cameras, Amazon gift cards, and, of course — packs of Bunch O Balloons. The grand prize will be a new car, with one runner up receiving a family vacation for four. Games tokens can be found inside of each specially marked Bunch O Balloons pack.

https://www.youtube.com/watch?v=1PDt3JgGySY

The unique entry method requires customers to physically wet the game token, revealing a code to “Unleash Summer.” It’s already driving engagement in Europe and Australasia. Parents are then directed to a special website where they can enter the code to see if they’ve won.

ZURU will support the promotion through social media, in-store branding, and POS materials, and by collaborating with toy and family influencers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

ZURU’s Bunch O Balloons Invites Families to ‘Splash to Win’

About the author

James Zahn