ZURU Unleashes 5 Surprise Dino Strike

Following the prehistoric themes of Smashers Series 3 Dino and the Robo Alive Attacking T-Rex, dinosaurs have made their way into ZURU‘s 5 Surprise.

5 Surprise Dino Strike brings 13 collectible dinosaurs to the line for kids to collect. Kids can unwrap and build dinosaurs including the pterosaur, triceratops, raptors, and a super-rare golden fossil tyrannosaurus rex. Every 5 Surprise capsule includes a battling dino ready to be assembled, plus customizable accessories with interactive features including plasma rocks, ice, and a light bolt spear.

“Based on the tremendous response we’ve witnessed to the 5 Surprise brand and our dinosaur-themed lines, we have no doubt the first dino-themed 5 Surprise capsules will be a favorite,” says Renee Lee, global marketing director, ZURU. “We watch trends very closely, and all the signs pointed to Dinos being a popular theme for 2019. We moved quickly to align our product development and its paid off across our brand portfolio and we expect this trend to continue.”

The 5 Surprise Dino Strike line is available now at Walmart and will go nationwide in January.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.