Month: February 2012

Cryptozoic Entertainment Develops The Big Bang Theory Board Game

Warner Bros. Consumer Products and Warner Bros. Television Group have announced a partnership with Cryptozoic Entertainment to develop and publish The Big Bang Theory: The Party Game, based on the television comedy series. Designed for three to six players ages 15 and up, the game has players pairing category cards with show insider phrases and references. Points are awarded based on judging and ranking the card combinations. The Big Bang Theory: The Party Game will be available at retailers nationwide, and Amazon, ThinkGeek.com, Barnes & Noble, Hastings, and f.y.e. (for your entertainment), in April. This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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Hasbro Expands Global Brands in Fashion

Hasbro is further enriching the product lineup for its global entertainment brands. Over the past year, Hasbro has collaborated with designers, artists, and apparel licensees to create fashion lines based on entertainment brands such as Monopoly, Transformers, Nerf, and My Little Pony. My Little Pony experienced growth in the fashion sector, fueled by the TV series My Little Pony Friendship is Magic on The Hub Network. In fall 2011, an undiscovered demographic, Bronies, male fans, were discovered. In February, one-of-a-kind Monopoly super glam tees designed by Artist Aaron Rose hit the runway during New York Fashion Week, under the theme Money Can’t Buy Happiness. This spring, Hasbro’s collaboration with Rocawear will introduce a T-shirt collection featuring the illustrations of characters Optimus Prime and Bumblebee from Transformers and a Battleship collection coupled with Jay-Z lyrics. Hasbro will also debut a Battleship Crew Series collection that combines imagery from the film. The Battleship Crew Series will enlist New Era, Han Cholo, Zazzle, and others to create a wide variety of Hollywood-esque apparel and accessories. Hasbro plans to continue to extend its reach by securing more fashion-focused deals with pop culture trendsetters and icons while fortifying its portfolio of global licenses. This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The...

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Jakks Debuts Monsuno Toy Line

Jakks Pacific introduces a toy line based on the animated franchise, Monsuno. The line features kid-controlled action figures, accessories, combat sets, collectibles, electronics, and integrated role-play. The line includes the Monsuno Metal Die-Cast Core collectibles, Core and Transforming Action Figures, Core Combat 2-Packs, Core Combat 4-Packs, Wild Core collector game cards, Stock Clip Action Figures & Cards, Strike Launcher and Auto Strike Multi-Launcher, The Launch Zone and Strike Sector. Jakks Pacific’s Monsuno product line will be available at major retailers nationwide in March. The Monsuno animated series premieres Feb. 23 on Nicktoons and will also air on Nickelodeon channels around the world, beginning Summer 2012. This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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ThinkGeek Unveils iCADE 8-Bitty at Toy Fair

ThinkGeek unveiled its newest product, iCADE 8-Bitty, at the American International Toy Fair in New York. The iCADE 8-Bitty wireless game controller with a classic D-Pad and retro feel, will bring the experience of the iCADE to the pockets of smartphones and tablet users. The 8-Bitty is battery powered, and connects with your device wirelessly. It features a fully-functional directional game pad and eight buttons. A list of 8-Bitty games includes the Atari Classics collection, Pac Man, Super Mega Worm, and many more. Developers of iOS and Android games can access the public API to make games compatible with iCADE. The iCADE 8-Bitty will be available later this year for $24.99 at ThinkGeek.com.  This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing...

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European Toy Fairs 2012 Round Up

By Steve Reece, a brand management consultant in the toys and games industry. Apparently we are in the middle of an ever-worsening economic climate in Europe, a eurozone crisis, and a downward spiral of economic recession. I didn’t get any impression of that from this year’s European toy fairs. In fact, it almost seemed the opposite! Rarely have I been to toy fairs with so much news, innovation, and newsworthy product launches. For me, the season started with the UK show. In its third year back at London’s Olympia Exhibition Centre, this show was buzzing, with a packed out hall and mezzanine, plentiful foot traffic, and a generally vibrant atmosphere. Then onto Nuremburg, where the temperature dropped as low as -17 C / 1 Fahrenheit. Despite the inhospitable weather, the show itself seemed as vibrant as ever. While the attendance figures were reportedly down, international visitors hit record levels, and it was notable that the majority of top-level industry people I expected to be there were indeed present. Finally, back to England for the Spring Fair at Birmingham, which again seemed to hit new highs, with the toy and game companies in a new hall together. While I heard some grumbling about visitor numbers, most of the people I spoke to were happy with the foot traffic to their stands. In product terms, while there has been the usual...

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