The iconic emoji is coming to a physical location, thanks to an expanded deal between Emoji Co. and Unis Technology.
The Emoji brand is known across several categories of products, entertainment, and more, with little yellow faces sporting a variety of expressions instantly recognizable to consumers. Now, in a deal brokered by WildBrain CPLG, Emoji and Unis Technology are teaming up to develop new family entertainment centers (FEC).
Our collaboration with Emoji, the iconic brand, is a significant milestone. Through Emojiplanet Arcade Centers, we're not only delivering a unique experience but also a vibrant platform for fans to immerse themselves in the world of the Emoji brand like never before.
The Emojiplanet entertainment centers will offer fans their favorite emoji characters in a new setting. The company plans to launch flagship locations in the U.S., Canada, and China before opening additional FECs globally. The centers will offer visitors emoji-themed arcade games, crane machines, exclusive merchandise, and more.
Unis Technology is an amusement game manufacturer known for its immersive game offerings, including the Piñata Smashlings Crane game, The Addams Family coin-op game, and more.
The Emoji brand currently boasts more than 1,400 licensing partners, including Sony Pictures Animation, Burger King, and more.
Marco Huesges, CEO and Founder of Emoji Co. GmbH, states the new centers will be “physical spaces where families can engage with the Emoji brand in an interactive and fun-filled environment.”
