Included in the new products were three additions to the InGenuity line: the washable Playard (SRP $139.99), the Sway Seat (SRP $119.99), and the Chair Top High Chair (SRP $54.99).
Bright Starts also introduced Having a Ball, its first-ever product line geared towards the six-to-36 month age range. The seven new toys all retail for under $49.99 and aim to engage toddlers in a fun combination of learning and ball play.
Not only is the Bright Starts product line expanding, but the Kids II is also beefing up its family with two newest acquisitions, Taggies and Rhino Toys. Taggies is a line of blankets, books, toys, and apparel that quickly capture an infant’s attention with a multitude of playful tags attached to the products. Rhino Toys is debuting both an infant and a sport line that is geared towards a child’s tactile development through fun and interactive toys and games.
As a part of its annual event, Bright Starts, along with celebrity guest speaker Marcia Cross, awarded Mary Ann Wasil Nilan, the 2011 Pink Power Mom award, with a generous donation towards The Get In Touch Foundation. Wasil Nilan is a breast cancer survivor who now devotes her time to generating global awareness in the importance of breast self-examinations.