Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
In April, Funko will release Disney Heroes vs. Villains Mystery Minis, a new blind box series made up of six Disney heroes and six Disney villains packaged individually. Each hero in the set has a villain counterpart, e.g., Ariel and Ursula, Anna and Marshmallow, Peter Pan and Captain Hook, etc.
The rarity scale is 1/12, making the chances for each figure roughly equal.
In this photo, the Tris Barbie doll reenacts an iconic scene from the new movie in theaters nationwide March 20.
Digiplush is a new toy, app, and entertainment company, featuring brands designed to enhance children’s play experience through physical toys and mobile apps for smartphones and tablets. A partnership between Kids Preferred, Creative Capers Entertainment, and Rethink Entertainment and Media, the first brand under the new Digiplush venture is BirthdayLand, which launches exclusively at Toys “R” Us this month. [Read more...]
Minecraft players can bring the TV world of Springfield to life in cubic glory, now that Twentieth Century Fox Consumer Products and Xbox have launched The Simpsons content packs for Minecraft Xbox 360 and Xbox One editions. The recently released downloadable pack includes the entire Simpsons family—Homer, Marge, Bart, Lisa, and Maggie—plus 19 of Springfield Elementary School’s beloved characters. [Read more...]
Jakks Pacific Inc. has secured a licensing agreement with Lafig and Sony Pictures Consumer Products to produce toys and related products based on the Smurfs franchise, including the classic Smurfs brand and the upcoming Smurfs feature film premiering in August 2016. The worldwide master toy agreement includes the rights to produce figures, play sets, plush, and more.
Jakks Pacific’s new Smurfs toys will be available at retailers nationwide this fall.
On March 20, Nintendo will launch the Super Mario amiibo—Gold Edition, a gold-colored Mario figure that arrives on the same day as the Mario Party 10 game for the Wii U console. The new gold-colored Mario is compatible with multiple games that support the amiibo line of figures.
Mario Party 10 features a new amiibo Party mode that players can only access by tapping their compatible amiibo figures on the Wii U GamePad controller to bring them into the game as customizable board pieces. Players can also save items to their amiibo and use them strategically.
At launch, the Super Mario amiibo—Gold Edition will be sold exclusively at 3,000 Wal-Mart stores in the U.S.
The Moodsters consist of five lovable detectives—Coz, Lolly, Snorf, Razzy, and Quigly—who come to the rescue whenever their friends, Zach and Zoey, have a feelings emergency. The stories and toys teach simple strategies to build social and emotional intelligence skills in young children. [Read more...]