Diamond Select Toys Introduces 18 Products, Five Licenses in Time for Toy Fair

Feb9.SpongebobDiamond Select Toys has unveiled 18 new products in time for the North American International Toy Fair in New York City, with five new licenses, including Comic Book Men, Predator, The Nightmare Before Christmas, SpongeBob SquarePants, and Valiant Comics. Products include Marvel Select Ant-Man Movie Action Figures, the Nightmare Before Christmas Jack and Sally Coffin Doll Set, Teenage Mutant Ninja Turtles Minimates Series 2 Foil Bag Counter Display, themed bottle openers, and more.

Mattel and Google Re-Imagining Iconic View-Master Toy

ViewMaster,GoogleAt the North American International Toy Fair in New York today, Mattel Inc. unveiled a collaboration with Google that gives the iconic View-Master toy a 21st century twist. With the new View-Master that works with Google Cardboard, Mattel is developing an immersive digital experience for kids.

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Raggedy Ann Celebrates Her 100th Birthday with Aurora World

Aurora.RaggedyAnnturns100Aurora World Inc. will celebrate Raggedy Ann’s 100th birthday with the release of special edition, 16-inch Raggedy Ann and Raggedy Andy rag dolls. These new Stars and Stripes dolls each feature a red, white, and blue theme; exclusive 100th year embroidery; and commemorative hangtags on every doll. [Read more...]

Sakar to Introduce New Sesame Street, Nickelodeon, and Peanuts Electronics

Sesame StreetUnder a new licensing deal with Sesame Workshop, Sakar International will launch a new line of Sesame Street electronic products and accessories this spring. The company will preview the new line at the North American International Toy Fair in New York City. [Read more...]

Gund Creates New Line of Pusheen Products

Feb9.PusheenGund is bringing feline Internet sensation Pusheen to life in a new line of plush. The chubby gray tabby cat, known for her love of cuddles, snacks, and dress-up, was one of the seven original Facebook sticker sets. [Read more...]

K’NEX Brings STEM-Based Building Sets Designed to Empower Girls

415533 43533 Mighty Makers Up Up and AwayK’NEX Brands is introducing Mighty Makers, a line of construction toys designed to empower girls through creative and stimulating building ideas. An all-female marketing and design team created the new building sets, intended for girls ages 7 and up, to encourage science, technology, education, and mathematics (STEM) learning.

The sets include colorful rods, connectors, panels, an exploration card for additional educational fun, and engaging story-based instructions that follow the life of a female character included in the set. The Mighty Makers line features the topics of aviation, going green, amusement park rides, making a home, and exploring the depths of the ocean.

Tech 4 Kids and Irwin Toy Brings the 3D Creation Maker to Toy Fair

3DMakerTech 4 Kids has partnered with Irwin Toy on the first kid-friendly 3D Creation Maker, which will appear in prototype form at North American International Toy Fair. Using an applicator with a unique gel, children trace a design onto a template that is inserted into the 3D Creation Maker. After 10 seconds, the gel turns into a solid, allowing kids to build multi-dimensional structures. Unlike other 3-D design systems, the patent pending process is done safely with light and not heat. The gel is available in multiple colors, including a special glow-in-the-dark formula, and the 3D Creation Maker comes with a variety of pre-designed templates.

The free downloadable 3D Magic App, available for both Android and iOS devices, lets kids create whatever structures they dream up, turning them into templates for use with the 3D Creation Maker.

Hasbro and Disney Team Up on Descendants Fashion Dolls and Accessories

DescendantsGroupshotHasbro Inc. is collaborating with Disney Consumer Products on an array of dolls and accessories inspired by the upcoming movie, Descendants, which is premiering on Disney Channel this summer. Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—most notably its evil villains. [Read more...]

Activision Introduces Valentine’s Day, Easter Toys for Skylanders Trap Team

Feb9.LovePotionActivision Publishing is bringing several special editions to the Skylanders Trap Team roster, including a new holiday-themed characters and springtime toys. Just in time for Valentine’s Day, Love Potion Pop Fizz, a wild-and-crazy potion-brewing hero from Skylands, is now available and features a limited edition design both in-game and on the toy.  [Read more...]

Just Play Partners with MEG Toys to Relaunch Puppy In My Pocket

JustPlaylogoJust Play and MEG Toys have signed a master toy licensing deal for the Puppy In My Pocket property for North America, South America, Mexico, Australia, New Zealand, and Southeast Asia. Under the agreement, Just Play will manufacture and distribute figures, accessories, and play sets based on MEG Toys’ evergreen brand of collectible, pocket-sized puppies. [Read more...]