Toy Fair 2017

C2C Studios

Spin Master Debuts Masha and the Bear Toy Line

MashaandBearSpin Master launched new licensed toys based on the animated series Masha and the Bear. The line will be available exclusively at Toys “R” Us in the U.S. and Canada, and includes plush toys, soft dolls, figures, and a play set.

Masha and the Bear streams on Netflix in the U.S. and airs on Teletoon in Canada.

K’NEX’s Lincoln Logs Centennial Line Includes Real Wood Logs

LincolnLogs100K’NEX Brands is celebrating the 100th birthday of Lincoln Logs this year with a new line of products made in the U.S. The line includes the 100th Anniversary Tin, Collector’s Edition Village, Country Meadow Cottage, Forge Mill Cabin, and more.

K’NEX also recently brought two generations of fans together for a Lincoln Logs play date at the Wiley Christian Retirement Community in Marlton, NJ. The residents and kids built together, and the video can be viewed here. [Read more...]

Super Mario Run to Launch for iPhone and iPad on Dec. 15

SuperMarioRunSuper Mario Run, Nintendo’s anticipated first-ever mobile game featuring Mario, will go on sale for iPhone and iPad on Dec. 15. The app can be downloaded from the App Store at no cost, and players can try elements of the game’s three modes for free.

Once the game has been downloaded, a one-time payment will grant unlimited access to each of the three modes in this release. Super Mario Run is compatible with iPhone, iPad, and iPod touch deviced running iOS 8.0 or later. The game will launch in 151 countries and regions and will support multiple languages. [Read more...]

Mattel Honors Ashley Graham with Barbie Doll

BarbieAshleyGrahamMattel unveiled a one-of-a-kind Barbie doll in Ashley Graham’s likeness at the first-ever Glamour Women of the Year Live summit in Los Angeles. Graham was also named a 2016 Glamour Woman of the Year.

Barbie is celebrating Graham for pushing boundaries within fashion and for promoting a message of body positivity, self-acceptance, and female empowerment. Graham has made an impact on the fashion industry by challenging the industry’s standards of beauty and sharing her influential TED Talk. [Read more...]

eOne, Sesame Street Team Up for Vinyl Release

SesameRoadEntertainment One and Sesame Workshop will have a limited release of Sesame Road, exclusively for Record Store Day 2016 on Nov. 25. The run of 2,000 pieces marks the first time the album will be available on vinyl in four colors: red, yellow, blue, and green. Sesame Road was first released on cassette in 1993 and on CD in 1995. [Read more...]

Nintendo Launches NES Classic Edition

NintendoNESNintendo is launching the Nintendo Entertainment System: NES Classic Edition this Friday. The system includes 30 classic NES games such as Super Mario Bros.MetroidDonkey KongThe Legend of ZeldaKirby’s Adventure, and PAC-MAN. To celebrate, Nintendo will host a launch event, bring back its nostalgic Power Line for the weekend, and go retro with its social media channels. [Read more...]

Hasbro Launches Play-Doh Touch

PlayDohTouchHasbro debuted the Play-Doh Touch app and the Play-Doh Touch Shape to Life Studio set exclusively at Apple Stores around the world. The app, available for iPhone and iPad, and the product will work together for an interactive physical and digital play experience. [Read more...]

TOMY Prepares for 2017 Launch of Lightseekers

LightseekersTOMY International, the master toy licensee for the upcoming Lightseekers fantasy adventure role-playing game from PlayFusion, is preparing for a full-scale 2017 launch of the “toys to life” introduction. [Read more...]

T-Arts Co. Debuts Harry Potter Chibi Plush

HarryPotterPlushT-Arts Co. Ltd. (Takara TOMY) in Japan appointed Huckleberry as its U.S. and Canada distributor of its Harry Potter chibi plush line. The initial release will have Harry Potter and Hedwig the owl as 8-inch plush, and a 5-inch beanie plush line with Harry Potter, Hermione Granger, Ron Weasley, Draco Malfoy, Dobby, and Hedwig the owl. More lines will be released next year.

The line will be available in limited quantities during the holiday season at Toys “R” Us, Hot Topic, Barnes & Noble, GameStop, and Books-A-Million. It will also be available in extremely limited quantities for preorder at

PBS Kids, Whole Foods Market Release Holiday Toy Line

PBSKidsHolidayLinePBS Kids and Whole Foods Market’s multi-year partnership continues this holiday season with the launch of new Aurora plush animals and PlanToys wooden toys. The two collections are now available at Whole Foods Market stores nationwide and online at

All net proceeds from purchases of the toys will support PBS Kids’ mission to empower kids to succeed in school and later in life. In addition, Whole Foods Market will donate 1 percent of total sales to Whole Kids Foundation.

This year, the Aurora plush toy collection features 16 animals, including eight endangered species. Each plush animal includes a fun fact designed to inspire kids to learn about the importance of protecting wildlife. The PlanToys line includes sustainable manufactured wooden toys made with rubber wood, organic pugment, and certified formaldehyde-free E-zero glue.