Women in Toys Collaborates with Walmart at Toy Fair 2014

WIT.WalmartWomen in Toys (WIT) and Walmart will once again collaborate to help women-owned businesses pitch children’s products and brands to Walmart buyers at the 111th annual American International Toy Fair in New York City in February.

Scheduled for February 18, the Second Annual WIT-Walmart Women’s Global Economic Empowerment Initiative will kick off with a morning panel discussion featuring Raquel Taylor and Kelly Deimel of Bobo Buddy. Immediately following the panel presentation, by-appointment-only pitch meetings between women-owned toy companies and Walmart buyers will take place in Room 1C01 at the Jacob K. Javits Convention Center.

Companies that would like to apply for Walmart pitch meetings must complete the online application form by December 30. Accepted applicants will be notified by February 1. More information is available through Patti Becker at PBecker@BeckerAssoc.com or at (203) 321-6813.

UPDATE: Women in Toys says it has “received an anonymous offer from a mentor who has promised to consider an investment in a company whose products are accepted by Walmart.”

The Young Scientists Club Turns 15

YoungScientistsClubTo celebrate its 15th anniversary, The Young Scientists Club will add new kits inspired by the importance of science, technology, engineering, and math (S.T.E.M.) education. The company will show off the new kits, which feature The Magic School Bus and Clifford the Big Red Dog, at February’s American International Toy Fair.

The Magic School Bus Math Explosion features a volcano that kids can explode by getting their math facts correct, while The Magic School Bus Engineering Lab lets kids build a solar oven, design a car, construct a bridge, create solar energy, and more. Clifford Animal Science includes a colorful lab tray, measuring cup, and magnifying glass for kids to perform experiments in animal science. Finally, Clifford Food Science guides young scientists through tasty experiments with catchy titles, such as rainbow ice and ice cream in a bag.

 

Toy Fair 2014 to Be Biggest U.S. Toy Fair Yet

The American International Toy Fair in February is expected to be the largest toy trade show ever held in North America. Though registration has been open for just a few weeks, the Toy Industry Association (TIA) reports that the show has already surpassed a record-breaking 400,000 net square feet of exhibit space at New York City’s Jacob K. Javits Convention Center.

The 2013 event—which hosted the largest exhibit area since 2000—covered just over 366,000 net square feet at the Javits Center. As of press time, total registration for the 2014 American International Toy Fair is up 10 percent over the same period last year, while buyer registration is up 6 percent year-to-date, and international buyer attendance has surged 18 percent over last year’s point-in-time figures.

Approximately 30,000 visitors are expected to attend, exploring products on display by more than 1,000 exhibiting toy companies.

Guillow’s Model Airplane Fleet Grows by Six New MiniModels

Rockstar.Jet.planeGuillow’s model airplane kits are still beloved by those who enjoy the simple beauty of building, and then flying, a balsa wood toy plane. Guillow will showcase six new miniModels in the company’s 4500 series at the upcoming American International Toy Fair. While Guillow’s traditional toy gliders can be put together in minutes, these miniModels require roughly an hour of engineering.

The 4500 series includes the U.S. Hellcat or U.S. Warhawk, each with red propellers, and a German Fighter with distinctive black markings on its wingtips. Three non-military planes—the Rockstar Jet, V-Tail, and Stunt Flyer—round out the six miniModels.

Guillow’s miniModels need no cutting or sanding to construct. Easy-to-follow 3-D videos can be found at the Guillow website. Each of the six new miniModels is appropriate for kids ages 13 and up, and can be found online and on hobby and toy store shelves next year.

Motorworks Expands with New Cars, Play Sets, Accessories

ManhattanToy.Motorworks.convertibleMotorworks, from The Manhattan Toy Co., will expand its line next year with new models, a car trailer, and accessories. The vehicles are designed with a common, convertible chassis, which allows kids to choose between durable, snap-on parts and to customize in different ways.

The collection is comprised of three different trim levels: Street Series, Speed Series, and Extreme Series. Motorworks will attend next year’s American International Toy Fair with its latest offerings, all of which are suitable for kids ages 3 and up. [Read more...]

Groovy Girls Turning 16 With New Core Dolls and Accessories

ManhattanToy.GroovyGirls.ComboSixteen years after the introduction of Groovy Girls, visitors to The Manhattan Toy Company‘s booth at the American International Toy Fair can be the first to see three new Groovy Girls Special Edition Sweet 16 Dolls: Skylar, Fuchsia, and Lilia. These limited edition dolls are each dressed in bright fashions and sport colored hair to match their names; for example, there’s sky blue hair for Skylar and raspberry pink locks for Fuchsia.

There will also be new B-Line “Core” Dolls consisting of four dolls that start with the letter “B”: Brooklyn, Bailey, Bayani, and Breanna. These poseable dolls arrive with distinctive outfits, hairstyles, and grins.

Other additions for next spring include Princess Ella, who has golden blonde hair topped by a jeweled tiara that makes her look taller than her 13 inches; the Royalty Ritzy Bed, which has a quilt with satin lining, tulle trim, and a satin pillow with tassels; and the Totally Tentastic tent with zippered mesh door, nylon flaps, and dimensions that fit up to three dolls. All products are suitable for kids ages 3 and up.

Toy Business Forum Brings Knowledge to Spielwarenmesse eG

ToyBusinessForumThe Toy Business Forum offers extra knowledge for exhibitors and visitors at Spielwarenmesse eG. At the forum, scheduled for January 29 to February 3, experts speak on the latest toy trends as well as unusual marketing tools.

Christian Blümelhuber, professor at the Berlin University of the Arts, will tackle the subject of future management; while toy specialist Reyne Rice will reveal the latest developments in the international toy market. Meanwhile, Andreas Haderlein will discuss what strategies tomorrow’s shops should adopt.

The following daily presentations are scheduled for 1 p.m. to 3 p.m. in Hall 3A:

  • Wednesday: ToyKnowHow—Recognizing Trends, Shaping the Future
  • Thursday: Multichannel—Successful Use of New Opportunities
  • Friday: Future Retail—Tomorrow’s Shop
  • Saturday: Marketing—Retail Branding
  • Sunday: Multichannel—Offline and Online for Success
  • Monday: Live Actions

A detailed overview of the topics is available at www.toyfair.de/toybusinessforum. The presentations will be given in German and English.

Buildex Furniture, Vehicle Lines Launching During Nuremberg and NY Toy Fairs

The Buildex brand from Kids Preferred will launch a new line of kids furniture and wooden performance riding vehicles at Spielwarenmesse and American International Toy Fair in New York City. All the new items will be available for purchase globally in the spring. Developed in conjunction with toy designers at Chelona Wooden World, the new line is designed to encourage children to develop 3-D thinking, as well as an appreciation for construction, movement, and design.

Buildex1The Buildex line of kids furniture features durable wood constructions and ergonomic designs, which require no tools or hardware. All Buildex furnishings use the company’s exclusive connecting systems to safely secure all components in place. The furniture line includes the Rocketeer Table & Chairs Set, Daisy Table & Chairs Set, and more.

Buildex2Similarly, the Buildex line of wood performance riding vehicles assemble securely without the use of tools or hardware, and have natural suspension that works in combination with functional steering. The wood performance riding vehicles line includes the Max-Tractor, Super-Scoot for boys, Super-Scoot for girls, and more.

Hong Kong Toys & Games Fair Returns in January 2014

HKTDCThe HKTDC Hong Kong Toys & Games Fair will return next year from January 6 to 9 in the Hong Kong Convention and Exhibition Center. The fair allows the industry to get a head start on strategies planning for the year ahead.

Last year’s show drew more than 39,000 buyers from 126 countries and regions. This year marks the 40th edition, and more than 1,900 exhibitors are expected to bring their latest collections on display, ready to meet their potential business partners. The fair will include group pavilions such as Chinese mainland, Indonesia, Korea, Spain, Taiwan, Thailand, and World of Toys Pavilion in the coming edition, further testifying to its internationality.

The fair highlight Brand Name Gallery is geared towards the needs of buyers seeking top-notch branded toys from quality names. Renowned brands include B, Beleduc, B Kids, CMC, Color Rich, Daniel & Co, Dragon, Ein-O-Science, Enesco, Hape, Intex, Moulin Roty, Plan Toys, Welly, Viking Toys, and VTech.

With the trend of combining traditional toys and modern smart devices plus app functions, a wide range of innovative toys and games is available for kids, teenagers, and adults in the new Smart-Tech Toys zone. Exhibitors include Calm Island Co. Ltd., Maksco Toy Ltd., and Roam & Wander Ltd. [Read more...]

Licensing Expo, American International Toy Fair Announce Collaboration

licensingAdvanstar Licensing, organizers of Licensing Expo, and the Toy Industry Association Inc. (TIA), organizers of the American International Toy Fair, have announced a new collaboration to cross-promote attendance at their two complementary trade events next year.

Through this new alliance, Advanstar Licensing and TIA will introduce Licensing Expo exhibitors to current and emerging toy trends, and inform Toy Fair exhibitors of licensing issues and opportunities in emerging international markets. The collaboration will also provide cross-promotional opportunities via direct mail and electronic marketing, editorial content, and co-hosted seminars.

The American International Toy Fair will take place February 16 to 19 at New York City’s Jacob K. Javits Convention Center. Licensing Expo, which is sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 17 to 19 at the Mandalay Bay Convention Center in Las Vegas.