China Toy Fair


Chorion Announces New Little Miss Character

At Brand Licensing Europe, Chorion introduced the newest addition to the Little Miss family, Little Miss Princess. Adorned with a crown and pink all over, Little Miss Princess is fashion-ready and sweet as sunshine. The company is showcasing Little Miss Princess-inspired fashions, accessories, and homewares designed for girls and young adults at BLE. The Little Miss Princess book title, published by Egmont in the UK and others around the world, will be available next spring along with a range of accessories and apparel.

Additionally, Chorion has secured a number of new licensing deals for the Mr. Men and Little Miss brand. Digital Goldfish will launch new Mr. Men and Little Miss apps globally at the end of October, debuting first in the UK and U.S. In France, Cesar will launch new plush, Pixi is producing a range of new plastic toys and figurines, and Jouceo will launch a range of toy products for sale through kiosks and toy stores.