The Leading Trade Publication for the Toy Industry
Discovery Communications Inc. will launch Discovery Kids Outdoor Adventure Toys exclusively at Walgreens for its Discovery Kids brand. The new toy line is available this summer at Walgreens stores nationwide. The Outdoor Adventure line includes metal detectors, detective periscopes, a field tools kit featuring six options, a 4-in-1 magnifiers set to explore various surfaces, bug [...]
Following the initiative with Hasbro Inc. on the release of Transformers: Legends, DeNA Co. Ltd. will collaborate with Hasbro on two new free-to-play mobile games tied to the company’s intellectual properties G.I. Joe and the Wizards of the Coast LLC brand Dungeons & Dragons. In G.I. Joe: Battleground, players lead and assemble teams of G.I. Joe heroes and [...]
Hatter Fans nationwide will soon be able to role-play as Matt Hatter. ITV Studios Global Entertainment (ITVS GE) has appointed fashion licensee VMC Accessories to produce a range of Matt Hatter Chronicles dress-up and fashion accessories for the UK market. The dress-up collection will include the Matt Hatter hero costume inspired by the dimension-hopping gear [...]
Toys inspired by the highly anticipated 3-D, CG-animated, comedy-adventure film Despicable Me 2, from Universal Pictures and Illumination Entertainment, have made their debut at Toys “R” Us stores nationwide and online at Toysrus.com. Through May, Toys “R” Us is the only U.S. retailer to offer an all-new line of toys based on the movie, making it the ultimate Despicable Me 2 destination. Fans eager [...]
Tek Recon will be available for demonstration and sampling by fans and consumers for the first time at the Electronic Entertainment Expo (E3) in Los Angeles from June 11-13. E3 will immediately follow a crowd-funding campaign hosted on Kickstarter that began May 9. The response to Tek Recon from gamers, tech enthusiasts, and blaster fans has [...]
[...] This post was mentioned on Twitter by The Toy Book, YooHooFriends. YooHooFriends said: Disney Tangled: The Video Game is Now Available – Disney Tangled: The Video Game—inspired by Tangled, the 3-D Disney… http://ow.ly/1a89ce [...]