China Toy Fair


Dorel Juvenile Group to Develop Safety 1st-branded Products

Dorel Juvenile Group USA (a division of Dorel Industries) has licensed Grow’n Up Ltd. (a division of Nadfinlo Plastics Industry, Co.) for a full line of Safety 1st-branded products. The Safety 1st line will include outdoor play equipment, sand boxes, slides, swings and seesaws, ride-ons, and walk-behinds for toddlers learning to walk. All of the products, available at retail next spring, will incorporate special safety features that the Safety 1st brand is known for.

Synergy Licensing, licensing agent for Dorel Juvenile Group, brokered the deal.

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